Fonts and Typeface | asmediablog

Which fonts could we use for our production?

Something Strange by Jonathan S Harris

Immediately this font portrays horror. Overall, the font is influenced predominantly by a messy design, making it look informal and sloppy. A variation of this font can be seen in Harry Potter: Chamber of Secrets (as seen bellow), it is used in a threatening way to portray fear and mystery. Our title needs to be clean-cut with a simple design that isn’t too over the top. We will not be using this font on the grounds that it doesn’t relate to the psychological thriller genre and looks unprofessional.

Confetti Stream by Jonathan S Harris

‘Confetti Stream’ is the title given to this font, and I think it sums up why it would not be appropriate for our spy production. The extra swirl detail coming off of the ‘I’ gives off a young adult/ chick-flick feel. This typeface could be compared to that of the Fault in Our Stars with a casual, coloured in design. Our 2 minute opening is centred around serious action and ‘Confetti Stream’ does not reflect this (I’m not attempting say that Fault in Our Stars is not serious-it is, but in a very different way). So, we will not be using this DIY style typeface as we would like the film to look serious instead of casual.

Everything Holiday by Jonathan S Harris

This typeface can be recognised from classic novel covers (as can be seen bellow with Pride and Prejudice), stories centred around old fashioned love adventures and moral provoking plot lines. I understand that we are creating a film rather than writing a book, but novels are another form of media and I think they relate to this style of font. With intricate lettering, this design appears to be calligraphy; possibly reflected the century it is frequently used in. As our film production will be in present day this typeface will not suit our style.

Charcoal by Jonathan S Harris

We thought this typeface could be perceived as having an ‘ice-like’ texture and design. This makes it a lot more appropriate than the rest of the previously analysed fonts (if we were to compare). It relates more to the title and could further interest the audience into exploring our 2 minute opening.

However, I have to take into consideration that the font itself gives off a horror vibe which may create pre-judgments about the genre and style of our film. Because of this we have chosen to not use it as the title to our film, but include it as a back-up; in case we encounter problems with our chosen font style.

Headliner No. 45 by KC Fonts

We have chosen this typeface as our chosen font for the following reasons; the rough outline could resemble an ice-like texture which relates directly to our title, the lettering is smart yet attractive and it is aesthetically pleasing to the target audience of our film. Where most adult (18+) films would use either extremely formal or horror-like typefaces, ‘Headliner’ is half way between this style and an informal, creative typeface (PG to 12). Combining these reasons gave us a logical decision with this typeface and we will hopefully be using it as the title style for our film.

Mf Sippin on Sunshine by Misti's Fonts

This font is clearly directed at a younger audience and is therefore unsuitable for our 15 rated film; the design is simplistic with rounded edges that can be easily read. This title would suggest no complexity or depth to our film and would preferably suit the younger genres, or even a comedy. As our 2 minute film will be a spy thriller this font will not fit the genre and could confuse the audience.

KTF- Roadstarby KTF

Much like the last typeface this font is slightly more informal than my partner and I had wished for, although it does display more character than ‘Headliner’. This is another design that could be perceived as a style of calligraphy; while interesting, this doesn’t distract from the free-hand aspect of the design. There are advantages and disadvantages, but the informal aspect within the design is what caused my partner and I to not choose this typeface.

Google Spies by Hypefonts

This font in some way resembles ‘Headliner’ with its structure format and simple design. However, paint splatters and drips add extra detail and interest to the lettering. This gives the typeface a weathered look which relates it slightly to sci-fi. It could be used in representation of a post-apocalyptic film or another similar project. Therefore it is not our key choice for font, but will be considered if we are unable to get our main choice.

Art Studio by Jonathan S Harris

To truly research into the different variations of fonts, my partner and I have to consider the more artistic designs. ‘Art Studio’ by Jonathan S Harris contains some detail and the recurring block lettering that perfectly suits our film. However, I felt that the swirls and pattern gave the typeface a more horror tone and makes it appear slightly more ghoulish than what we are looking for. Although it does contain the fundamental boldness and finished lettering, the added detail could be seen as fog, mist, smoke or even blood which would relate to the horror genre. We will not be using this font.